One of the few selections I found of any value during my high school career. I may not remember specific details, but my outlook on advertising has never been the same. For only $0.01 you can grab this from Amazon and never be fooled by the advertisement gods again.
Americans are bombarded daily with mixed messages, half-truths, misleading statements, and out-and-out fabrications masquerading as facts. The news media–once the vaunted watchdogs of our republic–are often too timid or distracted to identify these deceptions.
unSpun is the secret decoder ring for the twenty-first-century world of disinformation. Written by Brooks Jackson and Kathleen Hall Jamieson, the founders of the acclaimed website FactCheck.org, unSpun reveals the secrets of separating facts from disinformation, such as:
• the warning signs of spin, hype, and bogus news
• common tricks used to deceive us
• how to find trustworthy and objective sources of information
Telling fact from fiction shouldn’t be a difficult task. With this book and a healthy dose of skepticism, anyone can cut through the haze of biased media reportage to be a savvier consumer and a better-informed citizen.
Do yourself a favor and buy it.